As mentioned in our previous post about the top 5 digital marketing trends for 2023, artificial intelligence (AI) is a current hot topic, and there are already plenty of companies using AI to their advantage.AI is no longer just a buzzword reserved for big...
Online Marketing
What Are the Top 5 Digital Marketing Trends for 2023?
Unique approaches that hinge on social media platforms and augmented reality, among others, are driving brands to continue enhancing existing digital marketing practices. Given increased investment activities in such initiatives, digital marketing is poised to reach a...
Does My Website Need Interactive Video?
While your website doesn't literally "need" interactive video (in the same way it needs something like a Privacy Policy if collecting personal information), it can help generate more leads and sales.Video content in general will help make your website more engaging...
ADA Compliance for Websites: Top 5 Reasons Why This Is Important
A common question I get is "does it really matter whether or not my website is ADA compliant?" Without a doubt, the answer is yes! It might seem silly that since a website is not a physical place like a mall or restaurant, it doesn't need to worry about being handicap...
Why Every Solopreneur Needs an Omnichannel Marketing Strategy
To keep a business running, you’ll have to keep bringing in customers. Unfortunately, this is never easy when you’re a solopreneur as you don't have the benefit of a team to help you devise marketing strategies. With the prevalence of social media and its users’...
To Maximize Your Email ROI, Focus On Connection First
Email marketing has an amazing reputation as a way to make sales online. In fact, email marketing has consistently had the highest return on investment of any marketing channel. The return on investment is 42x, meaning you’ll make $42 in sales for every $1 you spend...
As a Small Business Owner, How Can I Use AI to My Advantage?
As mentioned in our previous post about the top 5 digital marketing trends for 2023, artificial intelligence (AI) is a current hot topic, and there are already plenty of companies using AI to their advantage.AI is no longer just a buzzword reserved for big...
What Are the Top 5 Digital Marketing Trends for 2023?
Unique approaches that hinge on social media platforms and augmented reality, among others, are driving brands to continue enhancing existing digital marketing practices. Given increased investment activities in such initiatives, digital marketing is poised to reach a...
Does My Website Need Interactive Video?
While your website doesn't literally "need" interactive video (in the same way it needs something like a Privacy Policy if collecting personal information), it can help generate more leads and sales.Video content in general will help make your website more engaging...
ADA Compliance for Websites: Top 5 Reasons Why This Is Important
A common question I get is "does it really matter whether or not my website is ADA compliant?" Without a doubt, the answer is yes! It might seem silly that since a website is not a physical place like a mall or restaurant, it doesn't need to worry about being handicap...
Why Every Solopreneur Needs an Omnichannel Marketing Strategy
To keep a business running, you’ll have to keep bringing in customers. Unfortunately, this is never easy when you’re a solopreneur as you don't have the benefit of a team to help you devise marketing strategies. With the prevalence of social media and its users’...
To Maximize Your Email ROI, Focus On Connection First
Email marketing has an amazing reputation as a way to make sales online. In fact, email marketing has consistently had the highest return on investment of any marketing channel. The return on investment is 42x, meaning you’ll make $42 in sales for every $1 you spend...