Chances are you’ve most likely heard about the benefits of blogging and content marketing. But how do you get a blog started in the first place?
I’ll assume you read my previous blog post on establishing your online presence, so I won’t repeat the content from there. After you start on your website, depending on your online goals you might have a header menu that displays different web page titles (such as Home, About Me, Products/Services, Contact Me, and/or Blog).
You can think of your blog as a place to share the latest news, updates, and content related to you and your business. This is where you can provide content in the form of
- audio clips
- updates on your portfolio (if applicable)
- or anything else that your target audience might find value in
You don’t even have to produce your own content all the time. For instance, you would take someone else’s YouTube video, insert it in your blog post, and offer your unique commentary.
Whenever you do write your own content, here are my top two suggestions:
- Always include a supporting image in your post
- Try to make your blog post skimmable and incorporate bullet points whenever you can
One of my favorite places to find supporting images without copyright infringements (or any other attached legal drama) is Pixabay.
What Do I Blog About?
If you don’t know what to blog about, my suggestion would be to visit different Facebook groups, forums, and anywhere else your target audience hangs out at. Take a look at the different discussions going on and see if you can find any common questions/frustrations/pains/problems/predicaments (this blog post is actually a response to a common question I’ve seen!).
If you have a Facebook Fan page, email list, or any other sort of following, I would get in touch with your community and ask them what is their greatest question or frustration as it relates to your niche. You can then use this feedback for coming up with content for your blog, Facebook Lives, YouTube videos, or any other form of content.
I myself have done this extensively, and now I have ideas for blog posts, Facebook Lives, and the online course I’m working on (which you can find here).
WordPress.com vs WordPress.org
WordPress exists in two forms: .com and .org. In my ebook Your Quick Guide to Website Success, I cover the differences between wordpress.com and wordpress.org. I’ll give a brief summary here.
- it’s a free blogging platform
- after you set up your blog, you’re stuck with the wordpress subdomain (so that whenever you share your URL, instead of mycoolblog.com, it would be mycoolblog.wordpress.com)
- you cannot sell any products (unless you pay for certain upgrades)
- whenever you post content, WordPress owns this content (if they find it unacceptable, they can actually delete it without telling you)
- overall this is a good option if you plan on blogging as a hobby and have no intention to conducting business nor making any money online
- this is where you get the free WordPress software to install onto your domain
- you have to first get your domain and set up your hosting
- you own all the content on your WordPress website
- since this is your personal online space, you could sell your products/services, offer ad space, and/or conduct your business
- this is the best option if you’re serious about investing in your business and online presence (SIDE NOTE: my previous blog post on establishing your online presence goes into more detail on setting up your website with wordpress.org)
After you set up your website, your individual web pages, and got your blog content ideas ready, you also want to make your Blog page itself look good. There are many ways you could make the most of your Blog page. For instance, on the right sidebar area you could have:
- your photo along with a brief description of you and your blog (this will help build trust with your visitors)
- an opt in form for collecting names and email addresses (in exchange for a lead magnet)
- your own products/services
- other people’s products/services (affiliate marketing)
- if you do a Facebook Live (or other live streaming event) on a consistent basis, then this would be a great place to advertise that
- your most recent posts
- your imagination is the limit
When you finish creating a blog post, feel free to give a call to action (CTA) at the end. After you have given value, it’s ok to have a “take” at the end. Just remember to give more than you take 😉
Examples of CTAs could be to:
- invite them to join your email list
- offer them one of your products/services
- follow you on social media
- fill out a survey
- just about anything else depending on your online goals
If you don’t yet have a blog, now you have a mini guide to get you going in the right direction. In summary, it’s all about providing genuine value for your readers.
Also keep in mind that one’s Blog and About page are often the most visited pages of a website. You now know what goes into making a great blog.
But what goes into making a great About page? Scroll down to find out more …