We all know that social media has taken over the internet world. Facebook, Instagram, Twitter, or Tiktok – it’s impossible not to be on them anymore. Do you want your business to be recognized on the Internet? Social media can help.
Social media is a great way to keep up with friends and family across the country or around the globe. Social media is also a powerful tool that can be used to improve your business. The key to success in this area is having a strategy.
Here we’ll go over guidelines to ensure your success when it comes to developing a social media marketing strategy for you and your business. By creating an effective strategy, you can get into conversations about topics relevant for your company and generate leads for future sales opportunities.
If you’re wondering how to use social media for your business, let’s get started.
Why Use Social Media?
For an average of 2 hours and 25 minutes, a person spends time on social channels every single day. Social media has leveled the playing field when it comes to marketing and communication. Thus, it is an incredible opportunity for businesses to build brand awareness, develop customer relationships and even make sales directly within social media platforms.
Your small business can now use social media to tell your story and demonstrate your expertise on a global scale in real-time and with very little cost. Here’s how you can use social media channels like Facebook, Instagram, and Twitter to grow your audience and customer base, and strategically build your brand and business.
Think of social media as a form of participation where you
- deliver value to the online community in the form of sharing other people’s content on Facebook, LinkedIn, or another platform
- retweet other people’s content on Twitter
- answer someone’s question if you’re in a position to help (especially if related to your business)
- or join the conversation on a particular topic (such as an issue in the media) within a discussion thread
You can also leave genuinely interesting and relevant comments on relevant blogs you read and podcasts you listen to. The goal is to lead with value.
The Different Social Media Platforms and Use
Let’s discuss the differences along with the pros and two cons of using each platform.
Facebook is one of the most popular social media platforms in the United States and the world. It is the largest social media platform used for staying connected with friends and family. Posting and engaging content such as polls, live streams, and eye-catching images with bold headlines are most likely to gain attention.
Facebook gives you the chance to turn your customer base into a community. You can share behind-the-scenes looks at your company, new deals on your services, and more by creating a simple Facebook page. It only takes a few minutes to create, and once you upload some photos, you can start reaching out to Facebook users for followers.
Twitter famously limits its users to messages of 280 characters or less. That means you have to be concise, interesting, and informative all in one tweet, and that’s not easy. But when you do it correctly, people can favor or retweet what you’ve written so that you can appeal to a broader audience. When you want to expand brand awareness, Twitter is one of the best social media platforms.
Instagram tends to have a bigger following in urban areas. This means companies that focus on fashion or digital tech will usually do better than companies focused on agriculture or home-building. Although that’s not to say you still can’t find success if you’re not a young, trendy company. You just have to be a little more creative with the photos you take. A social media agency can help you with this challenge.
In terms of professionalism, no social network can beat LinkedIn. It’s a thriving community of workers and business owners who share and connect on a professional level, making it much more formal than other social media platforms. Because of that, its users tend to respond better to B2B content than B2C. Decision-makers and influencers are all over LinkedIn, and if you can get your brand and message to them, you can potentially gain more business.
YouTube is kind of a catch-all when it comes to content since so many people use it. It is the second-largest search engine in the world after Google. Product reviews, instructional videos, and similar kinds of content do exceptionally well on YouTube, especially when you’re educating part of your target market.
Plus once you make a video, it’ll start to show up in Google and YouTube search results. Then you can promote it on your other social accounts. When your customers want to learn, you simply can’t beat YouTube.
By now you already know which platform you want to use. So, first off, if your account is new, make sure you properly name your profile according to your name or your business name. Then set your profile photo, description, and link to your website and other social media platforms. This is important because once people visit your website, you want to give a good impression and provide the information they need about your product or service.
Always remember to separate your personal and business social media pages. Keep your business page free from any personal or controversial thoughts.
Here are 10 Do’s and Don’ts to Keep In Mind
- You should try to establish a clear vision of your brand and then translate the same via different posts on all the networks. You can opt for the same profile picture, color scheme, or business name to make your business easily recognizable.
- Before you can know who your ideal audience is, you have to be true to the values that will attract them. Don’t just focus on selling but build a relationship with them.
- Remind them about your presence but do not spam them.
- Each social media network has its specific audience. Knowing this and creating content as per the particular social network is very important.
- If your business relies heavily on visuals then offering visual engagement on social media platforms would be highly beneficial.
- Be generous, give credit, and think before tagging.
- Do not forget to write a caption. Keep it simple yet engaging to your audience.
- Review your previous posts and identify which have had effective reach and engagements. Learn from the analytics of your platforms because this will help you target more of your consumers. There are tools such as Google Analytics, Hootsuite, SemRush, TwitterAnalytics, and many more to help analyze your social media account.
- Create a schedule of your posts. What times are your followers active and online? Also, prepare a whole month (ideally) of what you will post – what they should be expecting from you for the coming months.
- Find out what the most popular hashtags and keywords are for your audience. Make sure they are relevant to your posts.
Social Media has many advantages if you understand how to use each of the platforms for your business. Whether you are working on this by yourself or hiring a social media manager, it is important to have this kind of knowledge to reach more of your target audience and generate leads.
Before you go, be sure to get a free copy of your social media strategy checklist down below. You’ll find that it accompanies this blog post very well.