Before getting started, you should have some knowledge of how to make a WordPress website. Obviously, you want to make a professional looking website and WordPress is a popular and easy way to accomplish this especially if you consider yourself a “non techie”.
What is WordPress? In a nutshell, it’s open source (free) software that gives you the ability to create and update your own website without having to deal with any code. No need to learn HTML, CSS, or anything like that.
Keep in mind that, without the right knowledge or guidance, it’s possible to commit some common and technical mistakes that could ruin your website (and turn away visitors and/or potential customers). A well designed website should ultimately help generate leads, customers, and/or revenue.
If you are new at WordPress – and you don’t yet have an online presence for yourself and/or your business – then this blog post will elaborate on some common mistakes that you might make. As a WordPress website consultant who have done a number of website makeovers, I have personally witnessed these.
Here are the top 5 mistakes to avoid when building your own WordPress website …
1. No Preplanning
Would you build a house without first sitting down and deciding how many bedrooms and bathrooms there would be, the paint and other materials to be used, etc.? Of course not!
Likewise, before you begin making your own WordPress website, you have to consider a number of different options such as your:
- color scheme
- font scheme
- online goals
- your overall mission and vision
The first impression of your website is very important as colors, font style and the placement of everything on the site can mean everything.
Choosing colors for a website is art and at the same time, it is a science too. Your color scheme must be consistent and helpful in identifying your brand. Before deciding the overall theme, do some research about your audience and to what kind of sites they prefer to visit frequently.
2. No Legal Mumbo Jumbo Pages
Content is one of the most important components of your website. High quality content keeps your audience coming back to you. Having a Terms of Service page also protects your website content (and intellectual property). In some cases, you can consider filing a copyright registration form for the protection of your content.
Regulation (GDPR) went into effect May 2018. In a nutshell, this means that your online visitors have a right to knowing how their personal info is treated as well as having their info protected.
If you’re involved in (or planning on getting involved in) affiliate marketing, then you would need an FTC Disclosure on your website. Affiliate marketing refers to making money selling other people’s products/services. The FTC Disclosure basically lets website visitors know that if they click on any of your affiliate links and make a purchase, then you stand to make a commission.
Bottom line: if you don’t have the right legal mumbo jumbo on your website, then you could face dire consequences!
3. Trying to Use Free Hosting
Hosting refers to the “virtual landlord” that provides online space for you to build your WordPress website. If we think of your website like a house, the hosting is land on which your house is being built on.
Free hosting does not make you look professional as it gives the impression that you’re not really serious about your business. Your online visitors would eventually get tired of seeing all the multiple ads displayed by your hosting provider. That’s why I always recommend to choose quality hosting providers instead of free hosting.
4. Not Keeping your Ideal Visitor in Mind
It’s important that you know who your visitors are so that you can do your best to keep them engaged with your content. When it comes to content creation, you have to focus more on impressing human eyes rather than eyes of the search engines.
Search Engine Optimization (SEO) is important for ranking your website on top, but it does not always
mean that when someone visits your site, they will visit again. Think about how your future website visitors could benefit most from your website.
5. No Launch Plan
After creating your WordPress website, there must be a plan on how to drive traffic to your website and help it grow. Interactive content and promoting it by the help of others is very important. The notion of “build it and they will come” is actually a myth.
Are you ready to take the first step in creating your own professional WordPress website?
Scroll down to take advantage of your free website planning worksheet …