In our previous blog post Top 5 Marketing Trends for 2021, we talked about how now there are different ways and platforms to use to gain awareness and make sales from your customers. Despite what some “experts” might say, email marketing is here to stay.
Consider this from Hubspot: “40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email.” Thus, it definitely pays to have an effective email marketing strategy in place.
As mentioned in another previous blog post about the buyer’s journey, email marketing can be a great tool for converting website visitors into subscribers and eventually paying customers. When someone visits your business website, they may not buy the first time around. However, if you offer a free report, cheat sheet, or something of useful value, then you can at least collect their email address. From that point, you can use email to build that know, like, and trust factor to where they will come back to you when they are ready to buy.
I myself have used many different email marketing tools. Out of all the different tools I’ve used, I recommend MailerLite the most.
Top 3 Reasons Why I Recommend MailerLite:
- Excellent Free Plan
- It’s Very User Friendly
- Outstanding Resources & Support Team
Excellent Free Plan
If you’re looking for the most affordable option, MailerLite is the best for you since they offer a forever free plan to everyone. With a free plan, you can have up to 1,000 subscribers and send out 12,000 emails per month. This is a very good deal if you’re a startup and/or a small business. You could say that MailerLite “grows with you”.
Under the forever free plan, you also have access to the ability to create landing pages, popups, and conditional workflows for your autoresponders (e.g., if they click a certain link then send one message; if they click no links at all then send another message; etc.). As a blogger myself, I really enjoy using their exit popups (you can see a demonstration on just about all my blog posts including this one).
It’s Very User Friendly
Whenever you think about the “Lite” version of something, chances are you’ll think of a smaller or weaker version. However, this is not the case with MailerLite.
MailerLite was designed to provide intuitive solutions for complicated tasks. Keeping it “Lite” ensures that it is easy for you to use (especially if you’re a non techie entrepreneur). There is no need to learn code or jump through a bunch of hoops to perform basic tasks.
MailerLite provides all the latest email marketing features designed to help you grow subscribers and build stronger relationships. This tool is best for personalized marketing since you can do it even without a designer or developer to create email newsletters.
Outstanding Resources & Support Team
The team started as a web design agency in 2005 but soon discovered email marketing. In 2010, MailerLite was born to give businesses a simple yet powerful email solution to help them grow. Currently, their team consists of more than 100 designers, developers, writers, speakers, photographers, surfers, chess players, world travelers, dreamers and genuinely nice people.
Something else I love about MailerLite is how it’s much more than an autoresponder. They are all about providing the resources you need for email marketing success. In addition to having a responsive support team, they also provide webinars, tutorials, and other resources to help you succeed.
If you’re looking for a free or low cost email marketing tool that offers much more than just an autoresponder (such as resources to help you succeed), then I highly recommend setting up an account with MailerLite. I have used MailerLite for years for my own email marketing campaigns (and for the exit popups on most of my blog posts).
You might be wondering: “after I do set up my account with MailerLite, what do I do next?” There is a right way and a wrong way to go about email marketing. I encourage you to get my Quick Start Guide to Email Marketing below.