What Are the Top Digital Marketing Trends for 2024?

2024 digital marketing trends by Powerful Digital Solutions

As solopreneurs and small business owners, it’s important to keep on top of the ever changing digital marketing trends. Last year in 2023, artificial intelligence (AI) was a very hot topic. It seemed like at least once a week, there was a new AI tool coming out.

After watching a number of videos about digital marketing trends for 2024, I resonated with this one the most:

Here are the main points:

  • Personalization will continue to be very important
  • We’ll need to engage with customers better through personalized advertising
  • Keep voice search recognition in mind
  • You’ll need to make your website content more interactive
  • AI chatbots will become more common
  • Social media will provide the opportunity to be used as another sales channel
  • Authentic marketing content will become more important

Given the fact that there is more “noise” now than ever out there and that we have shorter attention spans, it makes sense to offer that personal touch whenever possible. I also agree with producing more authentic marketing content since it’s so easy to take the easy way out and let ChatGPT (or another AI tool) do all the content creation for you. 

I know in my case, I’ll be using AI more as a tool for brainstorming and coming up with initial drafts rather than expecting it to write all my blogs or emails for me. For instance, if I were to write a post about my recommended hosting providers, I could rely on ChatGPT and it would give a detailed analysis of SiteGround and other providers. However, it wouldn’t be able to tell you about a personal experience with switching from HostGator to SiteGround like I could (long story short: my websites have much better speed and security through SiteGround).

While AI is a wonderful tool that can make both our business and personal lives easier, we definitely want to use it wisely. I know if I would have let ChatGPT write this entire blog post for me, it would not have captured my true voice and style.

As we continue on with 2024 and beyond, may we all make the most of the above digital marketing trends.

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