Blogs have seen the rise of their purpose in recent years especially for B2B blogging. It is said that businesses with a blog generate more leads compared to businesses without one. Furthermore, the more you post, the more effective your blog becomes. A high consistency in blog posting will build your credibility and authority in your industry. Make sure that it is relevant and informative.
It also has a great effect for search engine optimization (SEO) and organic traffic. The more posts your blog has, the better your page rank will be in the search results. This way you have a higher chance of being seen by your customers in the search results which will then help drive more traffic.
In this infographic provided by Spiralytics, you can see which factors you have to check and tweak to build a
high-converting blog post for your website and business.
Whereas my other blog post on how to create a good blog was more about what a blog is and how to plan one, this post focuses more on creating blog posts that get you results.
NOTE: you’ll see some parts of the infographic are numbered. You can go here to learn more about each numbered section.
Your Primary Goal
This is certainly not the only way to create highly effective blog posts. You can think of this more as a guide.
Whether you follow everything in this infographic or pick and choose some of the elements, remember this one thing: your primary goal should be to deliver genuine value to your visitors.
Valuable content should be your primary goal when producing blog posts. All the other elements are secondary.
Producing consistent and high quality content will also get you on Google’s good side.
There are many more factors that go into an effective SEO strategy. I encourage you to check out this blog post from Online Marketing Solutions for additional guidance: How Search Engines Can Help Your Business.
Now you know what goes into creating an effective blog and blog post.
Keep in mind that many people will visit your blog or website and never return. If you want to keep people coming back (and maybe even get them to do business with you), then you’ll want to get in the habit of capturing names and email address.
I created an email marketing quick start guide just for you. Just enter your name and email below and it’s yours free.