If I could only recommend one strategy for getting you and your website out there, it would be to use video. As mentioned in our 2021 digital marketing trends post, now is the best time to incorporate videos especially with more people working from home and spending more time on their devices.
You might be wondering: “why should I bother with doing videos?” Check out this infographic below:
Bottom Line: if you want to get an edge over your competition along with an excellent ROI, you need to include a video marketing strategy this year and beyond.
One of the best places on your website to include a video is your About page. You can use this as an opportunity to display a welcome message to your visitors as well as share your story.
For more tips on creating a highly effective About page, be sure to get your free cheat sheet below …